Área Marketing

Brand Stretch : Why 1 in 2 extensions fail, and how to beat the odds  


Lateral Marketing: New Techniques for Finding Breakthrough Ideas  


Lessons from a Chief Marketing Officer  


Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation. (Zona de Ruptura) [224 KB]  


Ten Deadly Marketing Sins: Signs and Solutions 


The 22 Irrefutable Laws of Advertising and When to Violate Them. (Cómo violar las 22 Leyes Inmutables de la publicidad) [211 KB]  


The Death of Demand 


The Merck Druggernaut: The Inside Story of a Pharmaceutical Giant 


Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi 


New Consumer Marketing : Managing a Living Demand System 


Cool Search