Área Marketing
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Brand Stretch : Why 1 in 2 extensions fail, and how to beat the odds |
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas |
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Lessons from a Chief Marketing Officer |
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Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation. (Zona de Ruptura) [224 KB] |
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Ten Deadly Marketing Sins: Signs and Solutions |
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The 22 Irrefutable Laws of Advertising and When to Violate Them. (Cómo violar las 22 Leyes Inmutables de la publicidad) [211 KB] |
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The Death of Demand |
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The Merck Druggernaut: The Inside Story of a Pharmaceutical Giant |
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi |
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New Consumer Marketing : Managing a Living Demand System |
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Cool Search |
